The gluten-free food category continues solid growth. A recent report from Mintel Group Ltd. on the gluten-free category confirms growth at 136 percent from 2013-15, reaching $11.6 billion, at current prices. Strong year-over-year growth continues as the percentage of consumers eating gluten-free foods for a variety of reasons including to treat celiac disease or NCGS (non-celiac gluten sensitivity) increases. Further, greater awareness of a gluten-free diet and its perceived health benefits has led to greater availability and variety of gluten-free products and increased competition among gluten-free specific brands and large manufacturers alike. Behaviors Related to Gluten-free Foods Continued Growth The majority of respondents (77 percent) in the Mintel research select gluten-free foods for reasons not pertaining to a celiac disease diagnosis; this mostly includes respondents who eat gluten-free foods for reasons other than intolerance or sensitivity. However, the percentage of those who believe they may be gluten intolerant or sensitive has gradually risen as awareness of gluten-sensitivity (NCGS) has increased. Respondents who have not been diagnosed with celiac disease are significantly more likely to eat gluten-free foods because they feel it is better for their overall health and to manage gastrointestinal problems, such as bloating or gas, which are symptoms [...]
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